I did some interesting work with an estate agency who had a problem that their sales people often didn’t follow up, and contact viewers the next day to say “What did you think of the house? Would you like to put in an offer?” And I wondered if the sales people – who aren’t stupid […]
How to sell shoes – or not
I went into Loakes today as by chance I was passing the shop in Birmingham, and I was thinking about spending £200 on a new pair of shoes. I’m on my feet all day with the job I do and I need them to be comfortable and long-lasting and in the past I have found […]
Which vegetable is yours?
Use this chart to find the Management Vegetables for the subject you want to learn about: Leadership The Plum of Performance The Coaching Cherries The Carrots of Motivation The Banana of Boredom The Iceberg of Ignorance The Leeks of Leverage Marrow’s Heirarchy of Swedes The Situational Seagull The Freedom Frog The Leadership Tadpole Management The […]
The Parsnip of Profit
How can you make more profit? The Parsnip says you have only seven options: Price up – experiment with different amounts and see what happens, try it on different segments for less risk and more information, make small changes but keep going. Add value – don’t be a commodity or it’s only about price, make yourself […]
The Strategy Orange
The Strategy O.R.A.N.G.E., or “Orange of Options”, contains some important ideas when you’re thinking about Strategy – maybe you could do some, or all, of these? Optimise quality at 7/10. If you aim for higher it’ll cost you more than you’ll get back in increased sales and prices because it’ll cost so much to achieve – […]
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