Use this chart to find the Management Vegetables for the subject you want to learn about: Leadership The Plum of Performance The Coaching Cherries The Carrots of Motivation The Banana of Boredom The Iceberg of Ignorance The Leeks of Leverage Marrow’s Heirarchy of Swedes The Situational Seagull The Freedom Frog The Leadership Tadpole Management The […]
The Parsnip of Profit
How can you make more profit? The Parsnip says you have only seven options: Price up – experiment with different amounts and see what happens, try it on different segments for less risk and more information, make small changes but keep going. Add value – don’t be a commodity or it’s only about price, make yourself […]
The Strategy Orange
The Strategy O.R.A.N.G.E., or “Orange of Options”, contains some important ideas when you’re thinking about Strategy – maybe you could do some, or all, of these? Optimise quality at 7/10. If you aim for higher it’ll cost you more than you’ll get back in increased sales and prices because it’ll cost so much to achieve – […]
Features and Benefits
When showing a customer that your product is perfect for them, the best format is ‘Feature’ -> which means -> ‘Benefit’. Features on their own mean nothing to a customer (why should you care that I’ve got a Cambridge degree?) and Benefits on their own aren’t convincing – everybody claims that their product is brilliant, and […]
Tenders and Bids – ragged edges!
I’ve written elsewhere about what a bad system I think tendering is. You pay more, because suppliers have to add their bid-writing costs to their bids, and not just once but to cover all the ones they don’t win. And you can’t really judge a supplier by their tender, it’s just a glossy document. And often the procurement […]
- 1
- 2
- 3
- …
- 7
- Next Page »