Here’s the process that I cover on my training day. I hope you find this reminder useful:
Each of the following is a one page instant guide to the subject with extra resources to explore further.
The objective of selling is not to push something on to someone who doesn’t really want it. It is to find out what they need and then to show them how you can help them. Be a great listener. You can’t help them unless you can first find out what their needs are. Other advantages […]
Be yourself. This may require courage & honesty. Believe in yourself. You can do anything you put your mind to. Strengthen this belief by saying to yourself “I can do it”. You reap what you sow – make an effort to give everyone really excellent service in everything you do. Take every opportunity to go […]
Assertiveness is difficult because it goes against our natural instincts for fight or flight. We have to learn to make a conscious effort to overcome the adrenaline in our bodies and remain calm. Assertiveness requires a starting belief that you are OK – which you are! Your self worth should come from you, not from […]
Marketing is not the same as PR. PR is only a small part of Marketing. Marketing is about planning your strategy: what will you sell to whom, and how will you achieve this? Decide on your core skill, your “unique selling proposition”, which will form the centre of your strategy. Ask your customers what’s important […]