The main reason we don’t negotiate a great bargain is that we don’t even try – and the reason we don’t try is probably emotional: embarrassment and pride. There’s also a fear of losing the deal, and shortage of time, which I’ll look at in a different post, but I think fear of looking stupid is the biggest reason of all.
What if they think you’re a cheapskate? What if they just say “No, that’s the price” and then you have to say “Oh OK then I’ll pay the full price” – you look like a failed and weak negotiator who was just trying it on, …all rather pathetic.
What can be done?
Here’s a video that gives you the answers:
It features a rather hilarious story about when I tried to negotiate in H.Samuels to buy a watch as a present for my wife, and it got a bit out of hand.
Watch the video – it’s only short, you’ll enjoy it, and it’ll save you thousands in your future life:
onwards and upwards!
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