Here are my top ten tops for success in Business
1. Customer care – be perfect at the basics
Call back the same day
Reply to emails same day
Easy to contact – good email footer, good voicemail message
Always nice
Mobile always with you
2. Customer care – find ways to delight / surprise your customers
You’ll be remembered
You’ll be recommended
3. Reliable
Always on time
Keep your promises
Which means you need personal organisation
Write everything down
Keep a master list of everything and a daily jobs to do list
4. Professional
Good quality website
Your own domain name (they only cost $5)
Email at that domain e.g. chris@chriscroft.com
Good quality business card
5. Goals for the future
For both home and for work
Enjoy and Achieve – both for both
6. Mastermind Group
Either set one up or join one
Associate only with positive people
7. Business Plan for at least a year ahead
Sales
Conversion rate
Price (always higher rather than lower!)
Costs – fixed and variable
Get friends to review your plan
8. Organisational positioning
Volunteer – Coming out of your comfort zone
Be T-shaped – have width and depth
Experiment until you discover what you’re great at
9. Interpersonal skills
Nice to everyone – help, thank, compliment
Great listener – liked, learn, control
Keep in touch / network / ask for referrals
10. Keep searching for your ideal perfect job
On that intersection of things that you enjoy, are good at,
and can get paid for.
