“Should I make a podcast?”
I get asked if I’m going to make a series of podcasts – I could, I’ve got the material, the tech, and the ability to do it. Maybe not the […]
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How to make more profit
Here’s a question – what would be on a list of all the things you could do in order to increase your profits….?? I think the following probably sums it
You need to be losing 50% – 75% on price! Here’s proof
Here’s a very simple spreadsheet showing that as you put your price up the quantity sold drops off in an exponential way (the red line) Your turnover (or income) is
You need to be losing 50% – 75% on price! Here’s proof Read More »
Communication skills – not the same as intelligence!
Here’s a great example of someone who is so clever he can hardly speak English! This is copied verbatim from the emails: My question: Can I nominate someone to be
Communication skills – not the same as intelligence! Read More »
I’m fed up with Values
I’m SO bored with Values statements “Our brand / company values are Honesty, Quality, Entrepreneurship, and Responsibility. Or Integrity, Relationships, Fun, bla bla bla”. I overhead someone at breakfast in the
What should be in a business plan?
Just my notes – I hope they are helpful: Sales Market size Segmentation – how does it divide? The competitors – size and their current profitability Predicted market share How
Keynote talks from Chris Croft – speaker
Here is a list of the subjects that I can do for you I also have a couple of great new 45 minute talks: Six animals – effective
Why half of your customers should not be able to afford you!
I read somewhere that you should be losing half of your business on price, in other words you should set your price so that half of your potential customers won’t
Why half of your customers should not be able to afford you! Read More »
An Instant Guide to Marketing
Marketing is not the same as PR. PR is only a small part of Marketing. Marketing is about planning your strategy: what will you sell to whom, and how will
