I get asked about Udemy top tips quite often, so here is my answer:
I learned all this from my daughter Louise who lives off Udemy in Australia/Thailand/Georgia/Bali/Guernsey/ wherever she wants. She has experimented relentlessly and between us we have worked out what works and have been pretty successful. Here are some of my favourite tips, just a short list from a BIG subject.
- Income – a good course will sell for $10 and you get $3, so if you’re selling maybe 10 a day x 30 days a month = about $1000 a month. Make five and you’re set!
- Sign up for Udemy’s “Reduce to $10 but we’ll promote it for you” deal – 99% of our sales will be at $10 rather than the listed price of $99 or whatever
- Think carefully about the title – it needs to be searchable and attractive, so “The Top Ten Project Management Mistakes” is great, while “Chris Croft’s Special Method” isn’t – what is it, and who would search for that??
- Make sure you have a great promo/preview video – they’ll watch just that, for just 5 seconds, so it’s got to be spot on
- Make sure you record the sound with a very good quality microphone – sound is a subtle indicator of quality because it’s often forgotten or done badly. Spend £150.
- Plan your course to be at least 20 videos so it looks like good value, and each video should be 4 minutes or less (or people get bored)
- Your presentation style must be fast and fun – the camera takes 20% of your energy off you and it must NOT be dull! Don’t read from a script, improvise around bullet points that you hang just below the camera
- Add bullets to each video so it’s not just you talking, the visual people can be spoon fed the practical learning points and everyone can see what great value they are getting
- Get your video onto page 1 of the Udemy search by using the right tags (in all their variations, e.g. negotiate negotiating negotiation) in the title and description and in many of the videos, and also, if you can, by giving away a whole lot of free coupons on day 1 to your mailing list so you get off to a hot start. Once on page 1 you should stay there!
- Ask your freebie readers for stars and reviews, and in fact at the end of your course also ask for stars and reviews as well. People tend to do what you tell them, or at least you’ve put the idea into their mind. Stars and reviews make a big difference to how much you sell, e.g. a lot of reviews shows it’s a well established and trusted course.
For a detailed look at the above, and much more, don’t try to reinvent the wheel and make a load of rookie mistakes – instead get Louise’s course, – it’s epic! https://www.udemy.com/course/udemy-masterclass-passive-income/
